Strategi Branding Rumah Tahfidz Qur’an Melalui Penguatan Manajemen Hubungan Masyarakat

Ahmad Syarifuddin Zuhri; Miftahur Rohman; Imam Turmidzi; Ahmad Fauzan

doi:10.62448/jppai.v1i2.576

Authors

Ahmad Syarifuddin Zuhri Sekolah Tinggi Agama Islam Ibnu Rusyd Lampung
Miftahur Rohman Universitas Lampung, Indonesia
Imam Turmidzi Institut Binamadani Indonesia
Ahmad Fauzan Universitas Islam Negeri Raden Intan Lampung, Indonesia

DOI:

https://doi.org/10.62448/jppai.v1i2.576

Keywords:

Branding Strategy, Tahfidz House, Public Relations, Management of Tahfidz House

Abstract

This study aims to analyze public relations (PR) strategies in enhancing a positive image among the community as users of educational services. Using a qualitative research approach, this study was conducted at Rumah Tahfidz Al-Qur’any in Kota Gajah, Central Lampung. The research data were obtained through in-depth interviews, observations, and documentation. The data were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The findings indicate that the existence and sustainability of the tahfidz house cannot be separated from the role of public relations management. Public relations plays an important role in shaping a positive image of the tahfidz house. At Rumah Tahfidz Al-Qur’any, the PR team plans work programs using various approaches to engage with the community, including collaborative, religious, and socio-economic approaches. In implementing these programs, the PR strategy prioritizes educational programs that directly interact with the surrounding community, such as actively participating in social and religious activities within the community and conducting promotional activities through social media. These PR work programs are evaluated periodically by the management of the tahfidz house

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